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FROM BLOG TO BOUTIQUE: THE REVIVAL OF WESTERN GLAMOUR

Danielle Whitaker

Posted on July 27 2017

FROM BLOG TO BOUTIQUE: THE REVIVAL OF WESTERN GLAMOUR
FROM BLOG TO BOUTIQUE: THE REVIVAL OF WESTERN GLAMOUR

If you have read our story, you know a bit about our humble beginnings.  The evolution of WG  is definitely been one that is fueled by a lot of passion. Passion has always been at the core of this brand. A desire to produce something different than the rest and show style from a unique point of view.

 I am pretty sure that there is a few people out there who thought I had LOST my mind when I decided to start a boutique when the market is already flooded with small stores and the entire retail market is being affected by eCommerce giants such as Amazon.   Just like with blogging, competition doesn’t bother me, in fact it fuels and inspires me. And when it comes to eCommerce, that is my jam! I love online business. The possibilities are endless with it. All you need is a healthy dose of creativity and work ethic {some dedicated customers help too!}.  So this evolution feels natural to me, it uses the lessons I learned in the early days and let me tell you I learned some BIG lessons.

So you may ask what will make WG so different than the rest and how will we be using the foundation of the brand to help the future of WG? Well let me try to summarize it in the famous words of Dolly Parton

FIGURE OUT WHO YOU ARE, THEN DO IT ON PURPOSE

I have always known what I wanted this brand to be and even though there were times I allowed it to stray from my vision, I have always known the end game.  I will be bringing in some experience I have been blessed enough to gain over the years professionally to the boutique. From lookbooks to trend forecasting, WG will have a fully functioning blog portion.  Our collection will be carefully selected and the goal is to bring to our customers pieces that are not only unique but versatile.  Customer service is of top priority of mine and each and every order will be personalized because I truly do appreciate every bit of support I am given.  Our marketing plan is more than just some pretty photos..we have some live instagram events planned and some special VIP perks in the works.

 

We have big plans for this little brand, so buckle up, beautiful!

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